Intern beer
A refreshing way to get our name out and the best talent in.
GETTING KIDS TO EAT THEIR CURSTS
We were given free rein to fill B&T Magazine’s tedious 11-page ‘IF’ section - usually only read by people from the agency tasked with filling it.
We were briefed to solve the age-old problem* of getting kids to eat their crusts. But that was boring.
We thought we’d have more fun if we took the piss out of our industry in the process.
BRING THE FOX
We let people outfox our posts so that we could outfox them by stealing their attention.
LEXUS X VAN GOGH
Lexus, the proud presenter of the Van Gogh exhibition at LUME Melbourne, wanted to promote awareness of both the immersive exhibition and the all new Lexus models on display within it.
To do this we asked people to do as Van Gogh would and no, not tear their own ear off, but tear the right mirror off our Lexus posters across Melbourne to claim the hidden tickets behind them. Of the 100 posters, 10 contained double passes to an overnight luxury experience and VIP access to the exhibition. We asked Melburnians to pay close attention to our ads by subtly marking the winning posters with a Lexus branded strip on the mirror.
We launched with a social posts, then kept their eyes glued to Lexus social accounts by dropping clues to the whereabouts of the posters through Instagram stories.
commuters cup
LUMO digital Billboards offer Automatic Number Plate Recognition (ANPR) technology. The intended use of ANPR is to quantify in real-time, total traffic audience, visitor frequency…yada yada, you know, all that nerdy stuff. Why not repurpose this tech and make it enjoyable for passersby.
That’s just what we did for Sky Sport.